Lowercase italic serif for the words; bold sans gradient for the dot. The dot is where light enters and refracts — keep it visible at every scale.
aura.refract
Primary · on dark
aura.refract
Primary · on bone
aura.refract
Atmospheric · over imagery
a.r
Monogram · favicon, watermark, social avatar
Clearspace · minimum margin
aura.refract
Minimum clearspace on all sides equals the cap-height of the wordmark. Never tighter. Never overlap the dot with other elements — the dot is the refraction point.
02 — Color
Seven bands, one black.
The palette is a spectrum, not a swatch. The seven prism colors are the personality; black and bone are the stage. Use neutrals 80% of the time. Let color enter like light through a prism — focused, not flooded.
Red
#FF2D6F
Force
Orange
#FF7A1A
Heat
Yellow
#FFE24A
Spark
Green
#4AFD9B
Growth
Cyan
#3BD6FF
Signal
Blue
#5A6CFF
Depth
Violet
#B651FF
Edge
Obsidian
#050507
Ink
#0A0A0F
Smoke
#14141C
Bone
#F4F0EA
03 — Typography
Serif for soul. Sans for signal. Mono for proof.
Three typefaces, three jobs. The serif carries emotion. The sans carries information. The mono carries credibility — labels, metadata, anything that should feel like a readout.
Instrument Serif
Display · Headlines
Italic by default for headlines. Roman for body display. Use sparingly — the serif is the soul of the brand.
read your light
Space Grotesk
UI · Body · Buttons
Default for everything functional. Weights 400 (body), 500 (emphasis), 700 (buttons). Slight openness keeps the brand approachable.
Open your camera. We refract the light coming off you and send your aura back — in seconds.
JetBrains Mono
Labels · Metadata
Used at 10–12px, uppercase, wide tracking (0.2–0.3em). Reserved for section labels, readouts, and timestamps — never body copy.
◆ Aura · Refracted · Real-time
Display scale
Hero
160 / 0.9
light
Section
72 / 1
read your light
Card
28 / 1.3
violet · the edge
Body
17 / 1.5
Open your camera. We refract the light coming off you.
Label
11 / 0.3em
◆ Section
04 — Voice
Confident, lowercase, a little dangerous.
Aura culture is sincere, soft, and a little woo. We sit one step left — same world, sharper edge. We don't explain ourselves. We don't promise outcomes. We refract what's there.
We say
"read your light"
"the lens, not the booth"
"every aura is a frequency"
"refract me"
"you, in seven bands"
We don't say
"discover your true self"
"AI-powered aura technology"
"unlock your spiritual journey"
"vibes & energy 🔮"
"book your session now!"
01
Short
Three-word lines beat ten. The cut is the brand.
02
Lowercase
No caps in body. Capitals reserved for section labels in mono.
03
Refractive
Borrow optics, not astrology. Light, lens, prism, signal, frequency.
04
Never woo
No emojis, no glitter language, no "manifesting." We're the cool one.
05 — Pattern & texture
Three motifs. All built from a triangle.
The prism is the genetic shape of the brand. Every pattern is a derivative of it — outlined, refracted, or scattered. Use sparingly as accent, never as wallpaper.
Prism nest
Refraction
Aura bloom
06 — Applications
How the brand shows up.
A few directions for social, merch, and product-adjacent surfaces. Same DNA: lowercase italics, prism color, generous black.
read your light
aura · refract · 2026
Instagram · Square
aura.refract
light, refracted.
Tee · Front print
07 — Messaging
Lines that do the work.
A small bank of brand-true lines. Use them in product, in social, in merch. Build new ones against the voice rules.
Tagline · Primary
read your light.
— or — light, refracted.
— or — every aura is a frequency.
One-liner · Product
aura photography without the line.
— or — the booth is your laptop.
— or — your aura, in under ten seconds.
CTA · Action
refract me.
— or — open the lens.
— or — read my light.
Manifesto · Long
we don't read your future. we read the light coming off you right now, split it through a lens, and send it back. that's it. that's the whole thing.
08 — Downloads
Grab what you need. Use it well.
Every social size, logo file, and color swatch — ready to drop into a post, deck, or campaign. Right-click → Save, or click the card to download. If you're remixing for a campaign, keep clearspace honored and don't recolor the wordmark dot.
Profile avatar also ships at 400×400 and 1080×1080 (profile-400.png, profile-1080.png). SVG sources included for the flyer, stories, and aura-of-week.
◆ Color swatches — hex codes
◆ Usage notes for the team
— Don't recolor the wordmark dot. The violet is the brand.
— Don't add drop shadows, outlines, or strokes to the logo.
— Keep clearspace equal to the cap-height of the wordmark on all sides.
— For pitch decks: pull color hex codes from the swatches above.
— Need a custom size? Ping the design lead before shipping.
09 — Stripe payment assets
For when you set up the tips.
Four Payment Links to create in Stripe — three fixed amounts ($3, $7, $13) and one "customer chooses price" link for the "other" button on the reader. Below: ready-to-use product image, title, description, and statement descriptor for each. Copy, paste, ship.
Pick your number. Every tip keeps the lens free for someone who can't tip back.
Statement descriptor
AURA.REFRACT TIP
Price (customer chooses)
$1.00 USD min · one-time
◆ Stripe setup — 4 minutes
Sign in to Stripe → Products → + Add product (or use the new Payment Links shortcut).
For each tier above: paste in the product name and description, upload the matching downloaded PNG, set the price (fixed for $3 / $7 / $13, "customer chooses" for the "your call" link), then click Create payment link.
Stripe gives you a URL like https://buy.stripe.com/aBC123... — copy each one.
Open reader.html, find the STRIPE_LINKS block near the top of the script, and paste the four URLs into the matching slots.
Set the same AURA.REFRACT TIP statement descriptor in Settings → Payments → Customer statement descriptors so people recognize the charge on their card.
10 — Social profile bios
Every platform, one voice.
Copy-paste bios for every social profile, tuned to each platform's character limit. The voice stays consistent — lowercase, optic-language, no woo, no shouting. Pick the matching handle on every platform: @aurarefract everywhere. Lock them all tonight.
Instagram
150 char max
@aurarefract
aura photography, refracted.
your light, returned in 10 seconds.
free, in-browser. no booth, no line.
↓ open the lens
120 / 150
TikTok
80 char max
@aurarefract
aura photography, refracted.
read your light → aura.refractventures.co
71 / 80
X / Twitter
160 char max
@aurarefract
aura photography without the line, the polaroid, or the party. open your camera. we refract the light. read your own at aura.refractventures.co
152 / 160
LinkedIn
220 char headline
linkedin.com/company/aurarefract
aura.refract — real-time aura photography from any browser. building the lens, the events arm, and the operator network. brand activations: brands@refractventures.co.
173 / 220
Threads
150 char max
@aurarefract
aura photography, refracted.
your light, returned.
the lens is open in any browser ↓
99 / 150
Bluesky
256 char max
@aurarefract.bsky.social
aura photography, refracted. we measure the light coming off you and send your aura back — in under ten seconds, in any browser, free. no woo. operator program now open in 12 cities.
184 / 256
Pinterest
160 char max
@aurarefract
real-time aura photography from any browser. seven prism bands, ten seconds, free forever. read your light at aura.refractventures.co.
132 / 160
YouTube
1000 char description
@aurarefract
aura photography without the line, the polaroid, or the party.
we built a digital aura camera that runs in any browser. open your camera, we refract the light coming off you, and your aura is returned in under ten seconds — free, no download, no account.
events arm: brand activations + recurring residencies across NYC, LA, London, Stockholm, NW Arkansas.
operator program: applications open at aura.refractventures.co/operate
we measure light, not energy. light, refracted.
490 / 1000
◆ Account setup checklist
Lock the handle @aurarefract on every platform above — even ones you don't plan to actively use. Cost: zero. Squatter prevention: priceless.
Use the same avatar everywhere: apple-touch-icon.png (the prism on black) or android-chrome-512x512.png for higher-res requirements.
Use platform-specific banners from the brand kit downloads: social-twitter-header.png for X, social-linkedin-banner.png for LinkedIn, og-square.png for IG/LinkedIn highlight covers.
Pinned post on every platform: the OG image + the line "read your light → aura.refractventures.co" + the latest field note link.
Link-in-bio everywhere: aura.refractventures.co/reader — sends people straight to the camera, not the homepage. Fewer clicks, more conversions.
Every platform, one voice.
Copy-paste bios for every social profile, tuned to each platform's character limit. The voice stays consistent — lowercase, optic-language, no woo, no shouting. Pick the matching handle on every platform:
@aurarefracteverywhere. Lock them all tonight.◆ Account setup checklist
@aurarefracton every platform above — even ones you don't plan to actively use. Cost: zero. Squatter prevention: priceless.apple-touch-icon.png(the prism on black) orandroid-chrome-512x512.pngfor higher-res requirements.social-twitter-header.pngfor X,social-linkedin-banner.pngfor LinkedIn,og-square.pngfor IG/LinkedIn highlight covers.aura.refractventures.co/reader— sends people straight to the camera, not the homepage. Fewer clicks, more conversions.